MarketBasics Research, Market Insights for informed business decisions, fast and efficient.

Publishing and E-Books Market Research

MarketBasics Research has conducted custom marketing research projects for publishing industry clients over the past 10 years. Much of this research has focused on helping our clients develop the kinds of products and services their target customers want – thereby growing their revenues and market share.

We have helped many prominent companies in the publishing industry including newspaper publishers, educational book publishers, and business book publishers.

Our Publishing Industry clients have asked us to address some of their most pressing marketing problems:

Representative Projects:

Much of our recent work has focused on digital publishing and the use of information technology tools in educational publishing: