MarketBasics Research, Market Insights for informed business decisions, fast and efficient.

Retail & Consumer Product Market Research

Marketing in the retailing industry can be very challenging. Virtually every sector of the retail industry experiences more fluctuations than perhaps any other industry. Seasonal effects, the economy and other market forces tend to drive the success of the retail industry.

The question is: How do you stay ahead of the game?

MarketBasics Research can help by providing you with knowledge and analysis that can maximize the effectiveness of your store layout, marketing campaigns, and merchandise mix—thereby driving revenues and customer loyalty.

We’ve conducted research for a variety of types of retailers including:

The most successful retailers we’ve seen have focused their entire organization on identifying, satisfying and evolving with the needs and preferences of their target customers.

Our retailing industry clients have asked us to address some of their most pressing business problems:

Representative Projects: